Intern to Expert: Selling Crop Protection Solutions

About the Book -

Explore the indispensable role of crop protection in India's agricultural sector through Pawandeep Singh's insightful book. With over 32 years of experience in agri-input and rural marketing, Pawandeep offers invaluable lessons from his extensive career, including a decade of front-line market development and sales activities in India's key agricultural regions. By addressing the critical need for capability enhancement in front-line teams, this book sheds light on the challenges and opportunities in the crop protection industry.
Pawandeep's personal experiences and expertise offer a comprehensive guide for sales and extension professionals, whether new to the industry or early in their careers. Unleash the potential of Indian agriculture and contribute to the nation's food security with this essential resource. Happy learning, advocating, and growing!

About the Author -

Pawandeep Singh brings over thirty years of expertise in selling crop protection solutions. He began his career in 1992 with Sandoz Agro and rose to leadership roles at Novartis, Philips, and Syngenta, where he headed the Seedcare division for India and South Asia. His extensive travels across India, South Asia, Southeast Asia, and Europe have provided him with invaluable firsthand industry experience.
Pawandeep holds life sciences and marketing degrees from Punjabi University, Patiala, and has earned certifications from esteemed institutions like ISB Hyderabad, Xavier Institute of Management, Bhubaneswar, and Welingkar Mumbai. A certified trainer from Cloud Coaching International (now Baker Communications, USA), he is recognized as an authority in his field.