Is Internal Branding Useful? A case study of Malta

Language: English

Published by LAP LAMBERT Academic Publishing Dez 2016, 2016

3330024585 / 9783330024588

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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Softcover

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This item is printed on demand - it takes 3-4 days longer - Neuware -Many smaller states, particularly island states, are working very hard to increase the number of visiting tourists. The Maltese Islands Tourism Authority performed a campaign to market and place the island state more on the map to attract more tourists. This case study research was done approximately one year after this campaign was done. Malta Tourism Authority did an internal branding campaign which started from the maltese people. This case study takes up aspects of the marketing such as Brand Identity, positioning, and service and destination branding. The research will be useful to students and professionals in both tourism and the marketing fields. 84 pp. Englisch.

Seller Inventory # 9783330024588

Title
Is Internal Branding Useful? A case study of Malta
Author
Heidi Pantzar
Publisher
LAP LAMBERT Academic Publishing Dez 2016
Publication year
2016
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3330024585
ISBN 13
9783330024588
Item weight
143 grams
Dimensions
220x150x6 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

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BuchWeltWeit Ludwig Meier e.K.

Germany