Zustand: Sehr gut | Sprache: Englisch | Produktart: B�cher | The importance of internal marketing has become one of the main concerns for many organizations, especially in service sector. The major aim of internal marketing is to ensure that employees feel that management cares about their needs, thus, successful application of internal marketing practices will then translate into positive employee attitudes toward their work which will further facilitates superior performance of the firm.

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Bibliographic Details

Title

Internal Marketing and Strategy Implementation : The impact of Internal Marketing Practices on Employees Satisfaction and Commitment in Implementing Firms Strategic Orientations

Publisher

LAP LAMBERT Academic Publishing

Publication Date

2010

Language

English

ISBN 10

3843370117

ISBN 13

9783843370110

Binding

Soft cover

Condition

Sehr gut

Seller catalogs

B�cher

About this title

Synopsis

The importance of internal marketing has become one of the main concerns for many organizations, especially in service sector. The major aim of internal marketing is to ensure that employees feel that management cares about their needs, thus, successful application of internal marketing practices will then translate into positive employee attitudes toward their work which will further facilitates superior performance of the firm.

About the Author

Davoud Nikbin is currently a PhD student at Universiti Sains Malaysia. After completing his undergraduate studies in Iran, he joined Universiti Sains Malaysia for MBA programme. As a researcher he has been active in publication and has published numerous papers in international journals as well as conference proceedings.

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Buchpark GmbH
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