Internal Marketing and Strategy Implementation: The impact of Internal Marketing Practices on Employees Satisfaction and Commitment in Implementing Firms Strategic Orientations

Nikbin, Davoud

ISBN 10: 3843370117 / ISBN 13: 9783843370110

Published by LAP LAMBERT Academic Publishing, 2010

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Bibliographic Details

• Title: Internal Marketing and Strategy Implementation: The impact of Internal Marketing Practices on Employees Satisfaction and Commitment in Implementing Firms Strategic Orientations
• Publisher: LAP LAMBERT Academic Publishing
• Publication Date: 2010
• Language: English
• ISBN 10: 3843370117
• ISBN 13: 9783843370110
• Binding: Paperback
• Condition: Like New
• Book Type: book

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Synopsis

The importance of internal marketing has become one of the main concerns for many organizations, especially in service sector. The major aim of internal marketing is to ensure that employees feel that management cares about their needs, thus, successful application of internal marketing practices will then translate into positive employee attitudes toward their work which will further facilitates superior performance of the firm.

About the Author

Davoud Nikbin is currently a PhD student at Universiti Sains Malaysia. After completing his undergraduate studies in Iran, he joined Universiti Sains Malaysia for MBA programme. As a researcher he has been active in publication and has published numerous papers in international journals as well as conference proceedings.