Internal Marketing and Strategy Implementation | The impact of Internal Marketing Practices on Employees Satisfaction and Commitment in Implementing Firms Strategic Orientations
Davoud Nikbin
ISBN 10: 3843370117 ISBN 13: 9783843370110
Published by LAP LAMBERT Academic Publishing, 2010
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Internal Marketing and Strategy Implementation | The impact of Internal Marketing Practices on Employees Satisfaction and Commitment in Implementing Firms Strategic Orientations | Davoud Nikbin | Taschenbuch | 144 S. | Englisch | 2010 | LAP LAMBERT Academic Publishing | EAN 9783843370110 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. Seller Inventory # 107235564
Synopsis:
The importance of internal marketing has become one of the main concerns for many organizations, especially in service sector. The major aim of internal marketing is to ensure that employees feel that management cares about their needs, thus, successful application of internal marketing practices will then translate into positive employee attitudes toward their work which will further facilitates superior performance of the firm.
About the Author: Davoud Nikbin is currently a PhD student at Universiti Sains Malaysia. After completing his undergraduate studies in Iran, he joined Universiti Sains Malaysia for MBA programme. As a researcher he has been active in publication and has published numerous papers in international journals as well as conference proceedings.
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Bibliographic Details
Title: Internal Marketing and Strategy ...
Publisher: LAP LAMBERT Academic Publishing
Publication Date: 2010
Binding: Taschenbuch
Condition: Neu