International Business (5th Edition)

Rugman, Alan M.; Collinson, Simon

ISBN 10: 0273716549 / ISBN 13: 9780273716549

Published by Pearson, 2008

About this Item

Seller Inventory # ABE-1785343571682

Bibliographic Details

• Title: International Business (5th Edition)
• Publisher: Pearson
• Publication Date: 2008
• Language: English
• ISBN 10: 0273716549
• ISBN 13: 9780273716549
• Binding: Soft cover
• Edition: 5th or later Edition
• Condition: Near Fine
• Dimensions: 19.56W x 25.91H x 2.79D centimeters 19.56 centimeters width by 25.91 centimeters height by 2.79 centimeters depth
• Weight: 1354 grams

About this title

Synopsis

A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management. Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.

About the Author

Alan Rugman is Professor and L. Leslie Waters Chair in International Business at Indiana University, and Professor of International Business at Reading University.

Simon Collinson is Professor of International Business & Innovation and head of the Marketing and Strategic Management group at University of Warwick.