International Business provides students with a comprehensive introduction to International Business from authors at the forefront of research in international and strategic management. Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

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Bibliographic Details

Title: International Business
Publisher: Pearson Education Limited, United Kingdom, Harlow
Publication Date: 2012
Language: English
ISBN 10: 0273760971
ISBN 13: 9780273760979
Binding: Paperback
Condition: Very Good
Weight: 1438 grams

About this title

Synopsis

A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management.

About the Author

Alan M. Rugmanis Professor of International Business and Head of the International Business and Strategy Group at the Henley Business School, University of Reading.

Simon Collinsonis Professor of International Business and Innovation at the Henley Business School, University of Reading.

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