International Business Blunders: Lessons for Future Managers

Difference in the levels of progress between developed and developing countries poses significant challenges for firms from the developing world to operate successfully in markets in the developed world. However, as globalization deepens, firms in the developing world, like their counterparts in the developed world, are forced to look for markets outside of their domestic environment. Increasingly, firms in developing countries will have no choice but to look for markets in large and wealthy developed countries in addition to other similar developing countries. 

Densil A. Williams is Professor of International Business and Pro Vice Chancellor, University Office of Planning, at the University of the West Indies (UWI). He is the author of three books, two of which won awards for best research publication at the UWI. He serves as chairman, deputy chairman, and director on boards in both the private and public sector in Jamaica and across the Caribbean region. His research interests focus on the international operations of firms from developing countries.