International Business: The Challenges of Globalization (7th Edition)
Wild, John J.; Wild, Kenneth L.
ISBN 10: 0133063003 ISBN 13: 9780133063004
Published by Pearson, 2013
Used
Soft cover
From
Bay State Book Company, North Smithfield, RI, U.S.A.
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About this Item
Description:
The book is complete and readable, with all pages and cover intact. Dust jacket, shrink wrap, or boxed set case may be missing. Pages may have light notes, highlighting, or minor water exposure, but nothing that affects readability. May be an ex-library copy and could include library markings or stickers. Seller Inventory # BSM.11A3G
Synopsis:
Directed primarily toward undergraduate International Business majors, this text also provides practical content for future industry professionals.
A readable, concise, and innovative tour through international business,this textpresents the subject matter in a comprehensive – yet succinct – framework. Real-world examples and engaging features bring concepts to life and make international business accessible to all.
The Seventh Edition better explains the influence of the global credit crisis and recent recession on international business, and even more fully embraces the crucial role of emerging markets in today’s global economy.
About the Author: John J. Wild is Professor of Business and Vilas Research Scholar at The University of Wisconsin at Madison, where he also received his Ph.D. He has received numerous teaching awards at Wisconsin as well as from Michigan State University. He is a frequent speaker at universities and national and international conferences.
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Bibliographic Details
Title: International Business: The Challenges of ...
Publisher: Pearson
Publication Date: 2013
Binding: Soft cover
Condition: acceptable