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Bibliographic Details

Title: International Business: Environments and Operations (International student editions)
Publisher: Addison Wesley
Publication Date: 1997
Language: English
ISBN 10: 0201767333
ISBN 13: 9780201767339
Binding: Hardcover
Condition: Used; Good

About this title

Synopsis

This text is a discussion of the differences faced in international environments, overall company strategies and functional alternatives for operating abroad. The coverage includes evolution of strategy, strategy of direct invest and geographic strategy in the internationalization process. Included are updated examples, cases and applications. Each chapter contains an "Ethical Dilemma".

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