International Business
Griffin, Ricky W; Pustay, Michael
Language: English
Published by Pearson College Div, 2009
- Hardcover
- Used
Condition: Used - Very good
US$ 5.50
Quantity: 2 available
Add to basketSeller Inventory # U:9780137153732:ONHAND
- Title
- International Business
- Author
- Griffin, Ricky W; Pustay, Michael
- Publisher
- Pearson College Div
- Publication year
- 2009
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0137153732
- ISBN 13
- 9780137153732
Successfully prepare for the international marketplace.
An Overview of International Business; Global Marketplaces and Business Centers; Legal, Technological, and Political Forces; The Role of Culture.; Ethics and Social Responsibility in International Business; International Trade and Investment Theory; International Monetary System and the Balance of Payments; Exchange and International Financial Markets; Formulation of National Trade Policies; International Cooperation among Nations; International Strategic Management; Strategies for Analyzing and Entering Foreign Markets; International Strategic Alliances; International Organization Design and Control; Leadership and Employee Behavior in International Business; International Marketing; International Operations Management; International Financial Management; Human Resource Management and Labor Relations
MARKET: International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this reader-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.
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