International Business: A Managerial Perspective

Griffin, Ricky W.; Pustay, Michael W."

ISBN 10: 0131422634 / ISBN 13: 9780131422636

Published by Pearson College Div, 2005

About this Item

PHOTO AND VIDEO OF PAGES TAKEN TO SHOW CONDITION PRIOR TO SHIPPING; STORED NEW PRISTINE CONDITION SANITIZED THEN WRAPPEDPHOTOS EMAILED FOR MORE SPECIFICS WHEN REQUESTED; Book.

Seller Inventory # 11331

Bibliographic Details

• Title: International Business: A Managerial Perspective
• Publisher: Pearson College Div
• Publication Date: 2005
• Language: English
• ISBN 10: 0131422634
• ISBN 13: 9780131422636
• Binding: Hardcover
• Condition: New
• Dust Jacket Condition: No Dust Jacket
• Book Type: Book
• Seller catalogs:
  • A. Lrg shelf center

About this title

Synopsis

This comprehensive overview of international business is divided into various business functions, making it clear and easy to understand. In every chapter “Culture Quest Insights” into culture, geography, and business lead readers to a multi-media experience of a certain country or region that provides useful information on the impact of culture on business. Cases specific to each region or country add to the total reading experience. Topics covered include: the world's marketplaces, the international environment, managing international business and business operations. For CEOs, managers, and other executives who need to understand the cultural mores of the global societies with which they do business.

About the Author

Michael Pustay holds the Anderson Clayton Professorship in Business Administration and is Professor of Management at Texas A&M University.