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Bibliographic Details

Title: International Business: A Managerial Perspective
Publisher: Pearson College Div (edition 5)
Publication Date: 2006
Language: English
ISBN 10: 0131995340
ISBN 13: 9780131995345
Binding: Hardcover
Edition: 5.
Condition: Very Good

About this title

Synopsis

This comprehensive overview of international business is divided into various business functions, making it clear and easy to understand. In every chapter “Culture Quest Insights” into culture, geography, and business lead readers to a multi-media experience of a certain country or region that provides useful information on the impact of culture on business. Cases specific to each region or country add to the total reading experience. Topics covered include: the world's marketplaces, the international environment, managing international business and business operations. For CEOs, managers, and other executives who need to understand the cultural mores of the global societies with which they do business.

About the Author

Michael Pustay holds the Anderson Clayton Professorship in Business Administration and is Professor of Management at Texas A&M University.

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AZ Texts LLC
228 Park Ave S Suite 38827, New York, NY, 10003, U.S.A.

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