International Business: A Managerial Perspective

Griffin, Ricky W.; Pustay, Michael W.

ISBN 10: 0201586533 / ISBN 13: 9780201586534

Published by Addison-Wesley, 1995

About this Item

Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Pages may include limited notes and highlighting, but the text cannot be obscured or unreadable. Any access codes or passwords originally included with the book may be expired, used or no longer valid. Image is stock photo and cover art edition may be different than pictured.

Seller Inventory # MERV.0201586533.A

Bibliographic Details

• Title: International Business: A Managerial Perspective
• Publisher: Addison-Wesley
• Publication Date: 1995
• Language: English
• ISBN 10: 0201586533
• ISBN 13: 9780201586534
• Binding: Hardcover
• Condition: acceptable

About this title

Synopsis

The focus of this work is on the "key" theories and issues for managers who compete in a global environment. It discusses issues ranging from specific business centres on all seven continents, through individual nations' balance of payments strategies, to labour policies.

From the Back Cover

Bring the world into focus...

From supply chains to retail outlets, business activities are increasingly wired and global. To be prepared for this international marketplace, you must understand traditional business functions as they are influenced by geography, culture, and technology.

In the third edition of their internationally popular text, Ricky W. Griffin and Michael W. Pustay illustrate how successful managers must function in a competitive world.

FEATURES

Forty cases, many updated, plus eight comprehensive cases, integrated throughout the book.

New! Coverage of cultural and political forces affecting business.

More than forty maps, plus updated tables and graphs.

New! Three content boxes—"Wiring the World," "Venturing Abroad," and "Bringing the World into Focus"—highlight coverage of current issues related to technology, entrepreneurship, and doing business with a global perspective.

Four "Point-Counterpoint" features provide opposing perspectives on controversial business topics—global tobacco marketing, for example—and serve as launch pads for student discussion and research into hotly debated contemporary issues.

New! Updated student exercises, plus an FT.com activity.

JUST FOR YOU

• FINANCIAL TIMES: World business newspaper. Discounted student subscription rates to the Financial Times newspaper, which is free to adopting instructors.
• GLOBE: Global Landscape of Business Environment, an optional CD-ROM that can be packaged with the book, offers an electronic atlas with a variety of political and physical maps. Each of the nine geographic sections features content pertinent to students learning about international business, such as interactive exercises based on statistical data, culture and economics, plus a Geoconcepts section focusing the impact of geography on business decision making. (ISBN: 0-13-016285-X).
• MyPHLIP Web Site, www.prenhall.com/griffin, offers chapter-specific current events, Internet exercises, and downloadable supplements—plus an online study guide.