International Business: A Managerial Perspective
Griffin, Ricky W.,Pustay, Michael W.
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Language: English
Published by Pearson College Div, 2005
- Hardcover
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Hardcover
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- Title
- International Business: A Managerial Perspective
- Author
- Griffin, Ricky W.,Pustay, Michael W.
- Publisher
- Pearson College Div
- Publication year
- 2005
- Condition
- Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0131422634
- ISBN 13
- 9780131422636
This comprehensive overview of international business is divided into various business functions, making it clear and easy to understand. In every chapter “Culture Quest Insights” into culture, geography, and business lead readers to a multi-media experience of a certain country or region that provides useful information on the impact of culture on business. Cases specific to each region or country add to the total reading experience. Topics covered include: the world's marketplaces, the international environment, managing international business and business operations. For CEOs, managers, and other executives who need to understand the cultural mores of the global societies with which they do business.
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About the Author
Michael Pustay holds the Anderson Clayton Professorship in Business Administration and is Professor of Management at Texas A&M University.
"About the title" may belong to another edition of this title.
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