International Business
Rugman, Alan M., Collinson, Simon
ISBN 10: 0273716549 ISBN 13: 9780273716549
Published by Pearson Education, Limited, 2008
Used
Soft cover
From
Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
AbeBooks Seller since October 13, 2008
This specific item is no longer available.
About this Item
Description:
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 7882005-6
Synopsis:
A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management. Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.
About the Author:
Alan Rugman is Professor and L. Leslie Waters Chair in International Business at Indiana University, and Professor of International Business at Reading University.
Simon Collinson is Professor of International Business & Innovation and head of the Marketing and Strategic Management group at University of Warwick.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: International Business
Publisher: Pearson Education, Limited
Publication Date: 2008
Binding: Soft cover
Condition: Very Good
Edition: 5 Edition.