International Business: Strategy and the Multinational Company
Parboteeah, K. Praveen,Cullen, John B.
Language: English
Published by Routledge, 2009
- Hardcover
- Used
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- Title
- International Business: Strategy and the Multinational Company
- Author
- Parboteeah, K. Praveen,Cullen, John B.
- Publisher
- Routledge
- Publication year
- 2009
- Condition
- Acceptable
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0415800579
- ISBN 13
- 9780415800570
This book covers the same material and more when compared with other international business texts, yet it is priced for the student’s pocketbook.
A new international business text for a new and ever changing global environment. With a unique chapter covering International E-Commerce, Cullen is written in a unique way. Issues link the chapters. The logic is that to choose and implement strategies in international business, you need to understand the global, institutional, and cultural environment. In turn, you need to align functional strategies to support the more general multinational strategies. From the student’s point of view, the approach is designed to answer the questions of "why do I really need to know all of this stuff?"
Unfortunately, the companion website for this book is no longer available. If you would like access to the materials, please contact SalesHSS@taylorandfrancis.com.
"Synopsis" may belong to another edition of this title.
About the Author
John B. Cullen is a Professor in the Department of Management, Washington State University
K. Praveen Parboteeah is Associate Professor in the College of Business, University of Wisconsin, Whitewater
"About the title" may belong to another edition of this title.
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