This fully revised and updated fourth edition of International Business offers an action- focused, practical approach to the topic, helping students understand the global business environment and its repercussions for executives. The book provides thorough coverage, delving into fundamental concepts and theory; the cultural, political, and economic environment; international business strategies; and even functional management areas.
More comprehensive than competing books, this new edition of International Business includes:
- A new chapter on the digitalization of the global economy and its implications for firm strategy and organizations.
- New examinations of the forces of de- globalization, implications of rising trade protectionism, challenges of geopolitical conflicts, and a friction framework for understanding the effects of cultural differences.
- Enriched and expanded discussions about potential reconfigurations of global value chains following the COVID- 19 pandemic, changing perspectives on the role of the government with renewed attention to industrial policy, shifts in regional integration with the emergence of such new trade blocks as CPTPP and RCEP, and fresh insights on factors influencing a country’s balance of payments.
- Strengthened, expanded global cases, examples, and “industry” and “country” mini- cases that give students practical insight into the ways companies actually behave within a competitive, global environment.
Also featuring a companion website with a test bank, PowerPoint slides, and instructor’s manual, this book is ideal for students and instructors of any international business course at undergraduate or postgraduate level.
Oded Shenkar is the Ford Motor Company Chair in Global Business Management and Professor of Management and Human Resources at the Fisher College of Business at Ohio State University, USA. A Fellow and past Vice President of the Academy of International Business, he has published and consulted extensively.
Yadong Luo is the Emery Findley Distinguished Chair and Professor of Management at the University of Miami, USA. He is a Fellow of Academy of Management and Academy of International Business. He has written two dozen books and two hundred articles, dealing with global strategy and international management.
Tailan Chi is the Richard C. Notebaert Distinguished Professor of International Business & Global Studies at the University of Wisconsin- Milwaukee, USA. He is a Fellow of Academy of International Business and an editor of the Journal of International Business Studies and has published many articles in the leading journals of the field.
