International Case Studies in Visitor Attractions (Routledge International Case Studies in Tourism)

This international case study book provides 21 expertly curated case studies on the topic of visitor attractions management, each with detailed implementation instructions for the instructor to maximize student participation and learning.

The dynamic characteristic of the industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with such factors in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies follows a logical and uniform structure and covers topics such as crisis management, safety and security, sustainability, theming and storytelling, pricing, and technology, in a wide range of settings from museums to theme parks to UNESCO sites.

With reflective questions throughout to aid both classroom discussions and self-study, as well as discussion questions for in-class debate, this book is an ideal study resource for use in tourism higher and vocational education. Its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.

Gürhan Aktaş is Professor at the Department of Tourism Management, Faculty of Business, Dokuz Eylul University, Türkiye. He holds a PhD in Tourism Marketing from Bournemouth University, UK. He delivers both undergraduate and postgraduate courses in the fields of destination management, event management, and tourism marketing.

Carissa Baker is an Assistant Professor in Tourism, Events and Attractions at the University of Central Florida's Rosen College of Hospitality Management, USA. Her primary scholarship focuses on narratives in the theme park space, drawing on her BA and MA in Literature. Her interdisciplinary scholarship includes the areas of culture, guest experience, and emerging markets.

Alan Fyall is Associate Dean Academic Affairs and Visit Orlando Endowed Chair of Tourism Marketing at the Rosen College of Hospitality Management, University of Central Florida, and is a member of UCF’s National Center for Integrated Coastal Research. His research focuses on destination sustainability and resilience, travel accessibility, and the impacts of tourism on resident communities.