International Hospitality Management: Corporate Strategy in Practice

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ISBN 10: 0273037978 / ISBN 13: 9780273037972

Published by - -, 1992

This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780273037972

Synopsis:

This book aims to explore the theory and practice of corporate strategy in the international hospitality industry. Divided into four parts for easy reference (The international environment, Competitive strategies, Corporate structures and planning, Corporate systems) each part is introduced by one of the editors in conjunction with a leading international senior executive. This is intended to give the book a blend of theory and practice and demonstrates the real-life applications of corporate strategy. Each chapter includes minicases and assignments and suggestions for further reading. on hotel and catering courses. It should also be useful to practioners at senior management level.

From the Publisher: This unique collaboration of leading global scholars and researchers with foremost executives offers an in-depth examination of the theory and practice of corporate strategy in the international hospitality industry. Each chapter contains a theoretical overview explaining the application of corporate strategy structures and analytical tools; an analysis of essential multinational developments in the topic area regarding research findings, reports, interviews and company information; a review and commentary on the effectiveness of systems and techniques currently used in order to identify new perspectives on present and future corporate strategy problems and challenges. Also takes into account recent developments in the European economic community and their implications for the industry.

Bibliographic Details

Title: International Hospitality Management: ...
Publisher: - -
Publication Date: 1992
Binding: Paperback
Condition: Very Good