The International Issue of Standardization: Case Study: Zara

Kim Matrljan

ISBN 10: 3659841838 / ISBN 13: 9783659841835

Published by Scholars' Press, 2016

About this Item

nach der Bestellung gedruckt Neuware - Printed after ordering - Market Research: The influence of perceived quality and satisfaction on the customer's loyalty and the effect of product variety (as an attribute of product quality) on the Zara's customer loyalty and satisfaction in the UK. Data collected by questionnaire was analysed using statistical techniques and hypotheses developed in the first part of the study were evaluated. The research results can be useful for scientists, experts and managers in the field of the brand management.

Seller Inventory # 9783659841835

Bibliographic Details

• Title: The International Issue of Standardization: Case Study: Zara
• Publisher: Scholars' Press
• Publication Date: 2016
• Language: English
• ISBN 10: 3659841838
• ISBN 13: 9783659841835
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 220W x 150H x 5D millimeters 220 millimeters width by 150 millimeters height by 5 millimeters depth
• Weight: 119 grams

About this title

Synopsis

Market Research: The influence of perceived quality and satisfaction on the customer’s loyalty and the effect of product variety (as an attribute of product quality) on the Zara's customer loyalty and satisfaction in the UK. Data collected by questionnaire was analysed using statistical techniques and hypotheses developed in the first part of the study were evaluated. The research results can be useful for scientists, experts and managers in the field of the brand management.

About the Author

Kim Matrljan is a marketing professional from Rijeka, Croatia currently living in London, UK. Holds both - BA Corporate Communications & MA International Marketing degrees from Italian and English universities and is interested in all related to digital and innovation.