The International Issue of Standardization: Case Study: Zara

Language: English

Published by Scholars' Press, 2016

3659841838 / 9783659841835

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - Market Research: The influence of perceived quality and satisfaction on the customer's loyalty and the effect of product variety (as an attribute of product quality) on the Zara's customer loyalty and satisfaction in the UK. Data collected by questionnaire was analysed using statistical techniques and hypotheses developed in the first part of the study were evaluated. The research results can be useful for scientists, experts and managers in the field of the brand management.

Seller Inventory # 9783659841835

Title
The International Issue of Standardization: Case Study: Zara
Author
Kim Matrljan
Publisher
Scholars' Press
Publication year
2016
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3659841838
ISBN 13
9783659841835
Item weight
119 grams
Dimensions
220x150x5 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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