This completely revised edition of a popular text combines text, readings and case studies to help readers develop the knowledge, perspective and skills they need in order to conduct global business successfully.
- Includes a unique combination of text, readings and case studies to help readers understand the practice of global business and management.
- Features a new, field-tested framework for improving cross-cultural communications.
- This edition includes new, and updated case studies covering a range of industries of different sizes, in almost every continent.
Henry W. Lane is the Darla and Frederick Brodsky Trustee Professor in International Business at Northeastern University. He has written numerous books, articles and case studies and has taught in France, Germany, Finland and Mexico.
Joseph J. DiStefano is a Professor at the International Institute for Management Development, Lausanne, and Professor Emeritus at the Richard Ivey School of Business, University of Western Ontario. He recently spent three years practicing what he teaches, by setting up UWO's first off-shore operations in Hong Kong.
Martha Maznevski is an Assistant Professor of Commerce at the McIntire School of Commerce, University of Virginia.