International Management and the Internet - Post-hype -Language: german

Petersen, Bent (EDT)

ISBN 10: 340912389X / ISBN 13: 9783409123891

Published by Gabler Verlag, 2003

About this Item

Seller Inventory # 21681912-n

Bibliographic Details

• Title: International Management and the Internet - Post-hype -Language: german
• Publisher: Gabler Verlag
• Publication Date: 2003
• Language: German
• ISBN 10: 340912389X
• ISBN 13: 9783409123891
• Binding: Soft cover
• Condition: New

About this title

Synopsis

Even though Internet business no longer makes headlines, the Internet does affect the management of international business operations in ways that to a large extent remain unresolved. This book reflects on the basics of the empirical evidence of the last years during which firms have pursued the commercial opportunities of the Internet.

About the Author

Bent Petersen ist Associate Professor of International Business, Department of International Economics and Management at the Copenhagen Business School.