International Marketing (Paperback)
Language: English
Published by OUP India, New Delhi, 2014
- Softcover
- New
Seller: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
AbeBooks seller since June 22, 2007
Condition: New
US$ 109.30
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Add to basketItem description from seller
Paperback. International Marketing 2/e provides a comprehensive coverage of the fundamental concepts of the subject, which will be useful to postgraduate students as well as practitioners. The book begins with an introduction to international marketing, and slowly delves deep into the subject. All major topics under the subject have been covered. The depth to which each topic has been dealt with is beyond compare. Written in lucid style, International Marketing2/e covers both fundamental as well as advance topics under the area. With latest data on the subject from governmental as well as non-governmental sources from around the world and figures to facilitate deep insightinto the concepts, and cases on a large variety of industries, the book provides students with a keen understanding of international marketing. The second edition of International Marketing serves as a textbook for an introductory course on international marketing. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…
Seller Inventory # 9780198077022
- Title
- International Marketing (Paperback)
- Author
- Dr. Rakesh Mohan Joshi
- Publisher
- OUP India, New Delhi
- Publication year
- 2014
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0198077025
- ISBN 13
- 9780198077022
- Edition
- 2nd Edition
"Synopsis" may belong to another edition of this title.
About the Author
Rakesh Mohan Joshi, is presently Professor, International Business and International Marketing, at Indian Institute of Foreign Trade, New Delhi. Dr Joshi has over two decades of teaching, consultancy, and training experience in international trade and marketing of commodities from developing countries and has been associated with multilateral organizations, such as the World Bank and the Asian Development Bank. He has authored numerous research papers in leading journals and is the author of International Business (OUP, 2009).
"About the title" may belong to another edition of this title.
AussieBookSeller
Truganina, VIC, Australia
AbeBooks seller since June 22, 2007
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