Paperback. International Marketing 2/e provides a comprehensive coverage of the fundamental concepts of the subject, which will be useful to postgraduate students as well as practitioners. The book begins with an introduction to international marketing, and slowly delves deep into the subject. All major topics under the subject have been covered. The depth to which each topic has been dealt with is beyond compare. Written in lucid style, International Marketing2/e covers both fundamental as well as advance topics under the area. With latest data on the subject from governmental as well as non-governmental sources from around the world and figures to facilitate deep insightinto the concepts, and cases on a large variety of industries, the book provides students with a keen understanding of international marketing. The second edition of International Marketing serves as a textbook for an introductory course on international marketing. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

Seller Inventory # 9780198077022

Contact seller

Report this item

Bibliographic Details

Title: International Marketing (Paperback)
Publisher: OUP India, New Delhi
Publication Date: 2014
Language: English
ISBN 10: 0198077025
ISBN 13: 9780198077022
Binding: Paperback
Edition: 2nd Edition
Condition: new

About this title

Synopsis

International Marketing 2e provides a comprehensive coverage of the fundamental concepts of the subject, which will be useful to postgraduate students as well as practitioners. The book begins with an introduction to international marketing, and slowly delves deep into the subject. All major topics under the subject have been covered. The depth to which each topic has been dealt with is beyond compare.

Written in lucid style, International Marketing 2e covers both fundamental as well as advance topics under the area. With latest data on the subject from governmental as well as non-governmental sources from around the world and figures to facilitate deep insight into the concepts, and cases on a large variety of industries, the book provides students with a keen understanding of international marketing.

About the Author

Dr. Rakesh Mohan Joshi, RMJ: Indian Institute of Foreign Trade, New Delhi

Rakesh Mohan Joshi, is presently Professor, International Business and International Marketing, at Indian Institute of Foreign Trade, New Delhi. Dr Joshi has over two decades of teaching, consultancy, and training experience in international trade and marketing of commodities from developing countries and has been associated with multilateral organizations, such as the World Bank and the Asian Development Bank. He has authored numerous research papers in leading journals and is the author of International Business (OUP, 2009).

"About this title" may belong to another edition of this title.

Store Description

Visit Seller's Storefront

Seller's business information

The Nile Group Pty Ltd
42 Apex Drive, Truganina, VIC, 3029, Australia

Sale & Shipping Terms

Terms of Sale

We guarantee the condition of every book as it's described on the Abebooks web sites. If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date. If you've changed your mind about a book that you've ordered, please use the Ask bookseller a question link to contact us and we'll respond within 2 business days.

Shipping Terms

Please note that titles are dispatched from our UK and NZ warehouse. Delivery times specified in shipping terms. Orders ship within 2 business days. Delivery to your door then takes 8-15 days.

Shipping rates from Australia to U.S.A.

Shipping rates from Australia to U.S.A.
Order quantity	25 to 45 business days	8 to 14 business days
First item	US$ 37.00	US$ 44.00

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.