Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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Bibliographic Details

Title: International Marketing Strategy : Analysis, Development and Implementation
Publisher: Cengage Learning
Publication Date: 2016
Language: English
ISBN 10: 1473723701
ISBN 13: 9781473723702
Binding: Soft cover
Edition: UK ed.
Condition: Very Good
Weight: 1.819 pounds

About this title

Synopsis

Now in its seventh edition, this popular textbook has been developed to help students learn, understand and practice all of the elements of the international marketing strategy process. The seventh edition has been fully updated to reflect the key developments in international marketing as well as maintaining the international coverage in the case studies and illustrations.

About the Author

Isobel Doole Emeritus Professor of International Marketing at Sheffield Hallam University, UK and previously Dean of Sheffield Business School, Sheffield Hallam University, UK. .

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