International Marketing Strategy: Analysis, Development and Implementation

Isobel Doole et Robin Lowe

ISBN 10: 1861527721 / ISBN 13: 9781861527721

Published by Cengage Learning EMEA, 2001

About this Item

Ancien livre de bibliothèque. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations.

Seller Inventory # E-667-389

Bibliographic Details

• Title: International Marketing Strategy: Analysis, Development and Implementation
• Publisher: Cengage Learning EMEA
• Publication Date: 2001
• Language: English
• ISBN 10: 1861527721
• ISBN 13: 9781861527721
• Binding: Softcover
• Edition: 3rd Edition
• Condition: Très bon

About this title

Synopsis

The successful formula of simplifying a complex subject through a user-friendly style, a good balance of theory and implementation and the clear presentation of context, techniques and strategies, makes International Marketing Strategy the book of choice for undergraduate, postgraduate and MBA students and those taking the Chartered Institute of Marketing Diploma.

About the Authors

Isobel Doole is Professor of International Marketing at Sheffield Hallam Univarsity and a Senior Examiner on the Post Graduate Professional Diploma of The Chartered Institute of Marketing. She is Head of the Research Centre for Individual and Organisational Development at the university and has considerable experience at a senior level working across a number of industries with international and UK companies in the field of international marketing and strategic marketing decision making.

Robin Lowe is a Principal Lecturer in International Marketing at Sheffield Hallam University, a Visiting Faculty Member of the University of Porto, Portugal and is an examiner on the Post Graduate Professional Diploma of the Chartered Institute of Marketing. He has considerable business and education experience holding senior positions in industry and in the university. He has carried out research, consultancy and training in the field of international marketing and strategic marketing decision making in the US, Europe and the Middle East.