Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Seller Inventory # GRP90982868

Contact seller

Report this item

Bibliographic Details

Title: International Marketing Strategy : Analysis, Development and Implementation
Publisher: Cengage Learning
Publication Date: 2016
Language: English
ISBN 10: 1473723701
ISBN 13: 9781473723702
Binding: Soft cover
Edition: UK ed.
Condition: Good
Weight: 1.819 pounds

About this title

Synopsis

Now in its seventh edition, this popular textbook has been developed to help students learn, understand and practice all of the elements of the international marketing strategy process. The seventh edition has been fully updated to reflect the key developments in international marketing as well as maintaining the international coverage in the case studies and illustrations.

About the Author

Isobel Doole Emeritus Professor of International Marketing at Sheffield Hallam University, UK and previously Dean of Sheffield Business School, Sheffield Hallam University, UK. .

"About this title" may belong to another edition of this title.

Store Description

Better World Books is the world?s leading socially conscious online bookseller and has sold over 100 million books. Each sale generates funds for global literacy. We offer low prices, fast shipping, and have a 100% money back guarantee.

Visit Seller's Storefront

Seller's business information

Better World Books Ltd
Better World Books, Third Floor, One London Square, Cross Lanes, Guildford, GU1 1UN, United Kingdom

Sale & Shipping Terms

Terms of Sale

Better World Books (BWB) values your satisfaction and offers you returns within thirty (30) days after the estimated delivery date on most items. All returned items must be in the original condition; used items should include the SKU sticker located on the spine or back of the product.

If you have an incomplete, incorrect, or damaged shipment, please contact our Customer Care team via Abebooks contact seller options before proceeding with the return.Please keep in mind that because we deal mostl...

More Information

Shipping Terms

Please allow 1-2 business days for order fulfillment.

Shipping rates from United Kingdom to U.S.A.

Shipping rates from United Kingdom to U.S.A.
Order quantity	11 to 28 business days	11 to 28 business days
First item	US$ 6.84	US$ 6.84

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.