International Marketing Strategy: Analysis, Development and Implementation This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

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Bibliographic Details

Title: International Marketing Strategy: Analysis, Development and Implementation
Publisher: Cengage Learning EMEA
Publication Date: 2016
Language: English
ISBN 10: 1473723701
ISBN 13: 9781473723702
Binding: Paperback
Condition: Very Good

About this title

Synopsis

Now in its seventh edition, this popular textbook has been developed to help students learn, understand and practice all of the elements of the international marketing strategy process. The seventh edition has been fully updated to reflect the key developments in international marketing as well as maintaining the international coverage in the case studies and illustrations.

About the Author

Isobel Doole Emeritus Professor of International Marketing at Sheffield Hallam University, UK and previously Dean of Sheffield Business School, Sheffield Hallam University, UK. .

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