International Marketing Strategy: Analysis, Development & Implementation

Lowe, Robin; Kenyon, Alexandra; Doole, Isobel

ISBN 10: 1473758742 / ISBN 13: 9781473758742

Published by Cengage Learning EMEA, 2019

About this Item

Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Seller Inventory # ZEV.1473758742.VG

Bibliographic Details

• Title: International Marketing Strategy: Analysis, Development & Implementation
• Publisher: Cengage Learning EMEA
• Publication Date: 2019
• Language: English
• ISBN 10: 1473758742
• ISBN 13: 9781473758742
• Binding: Soft cover
• Condition: very_good

About this title

Synopsis

Fully updated and revised, the eighth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets. It provides students with accessible content from around the world including newly emerging economies as well as explaining the increasingly global risks such as natural disasters and the role of digital developments. An exciting range of features including Management Challenges, Directed Study Activities and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.

About the Author

Isobel Doole Emeritus Professor of International Marketing at Sheffield Hallam University, UK and previously Dean of Sheffield Business School, Sheffield Hallam University, UK. .