International Marketing Strategy: Analysis, Development and Implementation

Lowe, Robin; Doole, Isobel; Kenyon, Alexandra

ISBN 10: 1473778697 / ISBN 13: 9781473778696

Published by Cengage Learning EMEA, 2022

About this Item

Brand new, ship fast with USPS tracking No. Please understand we will not accept return for any reasons. Thanks.

Seller Inventory # ABE-1764658522293

Bibliographic Details

• Title: International Marketing Strategy: Analysis, Development and Implementation
• Publisher: Cengage Learning EMEA
• Publication Date: 2022
• Language: English
• ISBN 10: 1473778697
• ISBN 13: 9781473778696
• Binding: Soft cover
• Condition: New

About this title

Synopsis

Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy. Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets. It provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments. An exciting range of features including Management Challenges, Illustrations and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.