Title: International Marketing Strategy:Analysis Development & Implementation,8th Ed
Publisher: Cengage Learning EMEA
Publication Date: 2019
Language: English
ISBN 10: 1473758742
ISBN 13: 9781473758742
Binding: Soft cover
Condition: New

About this title

Synopsis

Fully updated and revised, the eighth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets. It provides students with accessible content from around the world including newly emerging economies as well as explaining the increasingly global risks such as natural disasters and the role of digital developments. An exciting range of features including Management Challenges, Directed Study Activities and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.

About the Author

Isobel Doole Emeritus Professor of International Marketing at Sheffield Hallam University, UK and previously Dean of Sheffield Business School, Sheffield Hallam University, UK. .

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