International Marketing Strategy: Analysis, Development and Implementation 9ED
Lowe, Robin; Doole, Isobel; Kenyon, Alexandra
ISBN 10: 1473778697 ISBN 13: 9781473778696
Published by Cengage Learning EMEA, 2022
New
Soft cover
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Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
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This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABBB-239144
Synopsis:
Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy. Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets. It provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments. An exciting range of features including Management Challenges, Illustrations and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.
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Bibliographic Details
Title: International Marketing Strategy: Analysis, ...
Publisher: Cengage Learning EMEA
Publication Date: 2022
Binding: Soft cover
Condition: New