International Marketing Strategy: Analysis, Development and Implementation
Language: English
Published by Thomson Learning, 2016
- Softcover
- Used
Seller: Country House Library, Gloucester, United KingdomCountry House Library
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- Title
- International Marketing Strategy: Analysis, Development and Implementation
- Author
- Dr. Alexandra Kenyon and Robin Lowe and Isobel Doole
- Publisher
- Thomson Learning
- Publication year
- 2016
- Condition
- Used; Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1473723701
- ISBN 13
- 9781473723702
- Item weight
- 883 grams
Now in its seventh edition, this popular textbook has been developed to help students learn, understand and practice all of the elements of the international marketing strategy process. The seventh edition has been fully updated to reflect the key developments in international marketing as well as maintaining the international coverage in the case studies and illustrations.
"Synopsis" may belong to another edition of this title.
About the Author
Isobel Doole Emeritus Professor of International Marketing at Sheffield Hallam University, UK and previously Dean of Sheffield Business School, Sheffield Hallam University, UK. .
"About the title" may belong to another edition of this title.
Country House Library
Gloucester, United Kingdom
5-star seller
AbeBooks seller since October 24, 2025
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