International Retailers¿ Performance in Host Countries : The Roles of Strategies, Consumer Perceptions and the Local Environment

Language: English

Published by Springer Fachmedien Wiesbaden, 2018

3658220686 / 9783658220686

Series: Book 10 of 20 - Handel und Internationales Marketing Retailing and International Marketing

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Druck auf Anfrage Neuware - Printed after ordering - Lukas Morbe sheds light on important antecedents of international retailers' local performance including international strategies and their local implementation, local consumers' perceptions as well as the wider country- and format-specific environment. This topic is of exceptional relevance due to the specific challenges that retail companies face with their increasing internationalization. Retailers transfer their formats across the globe while their business is local in nature and requires attention to the performance in each individual host country. The results of the presented analyses aim to inform retail managers' decisions in international expansion and operation, but also allow for theoretical implications for future research in the fields of retail management and international business.About the AuthorDr. Lukas Morbe worked as research assistant at the Chair for Marketing and Retailing at Trier University, where he received his doctoral degree.

Seller Inventory # 9783658220686

Title
International Retailers¿ Performance in Host Countries : The Roles of Strategies, Consumer Perceptions and the Local Environment
Author
Lukas Morbe
Publisher
Springer Fachmedien Wiesbaden
Publication year
2018
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3658220686
ISBN 13
9783658220686
Item weight
251 grams
Dimensions
210x148x11 mm
Series
Book 10 of 20: Handel und Internationales Marketing Retailing and International Marketing

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item30 to 40 business days7 to 14 business days
First itemUS$ 70.36US$ 81.85
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