International Small and Medium-Sized Enterprises | Internationalization Patterns, Mode Changes, Configurations and Success Factors

Edith Olejnik

ISBN 10: 3658048751 / ISBN 13: 9783658048754

Published by Springer VS, 2014

About this Item

International Small and Medium-Sized Enterprises | Internationalization Patterns, Mode Changes, Configurations and Success Factors | Edith Olejnik | Taschenbuch | Handel und Internationales Marketing Retailing and International Marketing | xvi | Englisch | 2014 | Springer VS | EAN 9783658048754 | Verantwortliche Person für die EU: Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.

Seller Inventory # 105458367

Bibliographic Details

• Title: International Small and Medium-Sized Enterprises | Internationalization Patterns, Mode Changes, Configurations and Success Factors
• Publisher: Springer VS
• Publication Date: 2014
• Language: English
• ISBN 10: 3658048751
• ISBN 13: 9783658048754
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 210W x 148H x 12D millimeters 210 millimeters width by 148 millimeters height by 12 millimeters depth
• Weight: 266 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

With growing international business, small and medium-sized enterprises (SMEs) have been faced with increased competition, but also with enhanced opportunities. Edith Olejnik addresses four major issues within the context of SMEs’ internationalization process: First, she identifies the three different internationalization patterns that SMEs take and analyzes how these patterns develop over time. Second, she looks at dynamic changes of foreign operation modes and the managerial reasons for these changes. Third, she derives an empirical classification of smaller family firms and profiles them using a comprehensive set of organizational variables. Fourth, she investigates the relationship between firm-level processes and dynamic capabilities in driving the international performance of SMEs. Based on theoretical considerations and empirical analyses this work provides important implications for research and management practice.

About the Author

Dr. Edith Olejnik received her doctoral degree from the University of Trier, where she worked at the chair for Marketing and Retailing.