International Student Mobility and Access to Higher Education (Marketing and Communication in Higher Education)

This book offers a comprehensive look into issues and trends driving international student mobility as the phenomenon becomes increasingly prevalent worldwide. Chapters first present an expanded definition of student mobility in the context of internationalization and go on to discuss the underlying motivations, issues, and challenges students face in attaining successful outcomes. The authors employ marketing concepts to illustrate ideas and recommendations for better attracting and integrating international students into academic institutions abroad with the goal of greater satisfaction for students and improved profitability for the universities they attend.

Or Shkoler is an independent researcher in Israel, whose main areas of interest include: statistics and data analyses, quantitative/qualitative research methods, individual differences, burnout, job engagement, workaholism, Heavy Work Investment (HWI), social exchanges (Leader-Member Exchange and Team-Member Exchange), and the Facet Theory approach.

Edna Rabenu is Senior Lecturer at Netanya Academic College and Bar-Ilan University, Israel. She is an expert on organizational behavior and human resources management. Her current research interests include management, new era workplace, performance appraisal, HWI, psychological capital, coping with stress, burnout, and the Facet Theory approach.

Paul M. W. Hackett is Visiting Professor of Health Research Methods at University of Suffolk, UK, and Professor of Ethnography at Emerson College, USA. He has previously held positions in philosophy and psychology at Oxford University, Cambridge University, and Durham University. His research interests include categorical ontologies/mereologies in the understanding of behavior and experience. He developed the Declarative Mapping Sentence (DMS) for guiding and interpreting qualitative and philosophical research enquiries. 

Paul M. Capobianco is Research Assistant at Emerson College, USA, where he explores how creativity can be learned and taught, focusing on marketing communications. He is currently studying how marketing strategy and economic concepts can help to clarify confusion in each discipline. He also studies religion and moral philosophy.