Internationalism and Mode Switching : Performance, Strategy and Timing
Language: English
Published by Gabler Verlag, 2011
- Softcover
- Used
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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- Title
- Internationalism and Mode Switching : Performance, Strategy and Timing
- Author
- Sachse, Uwe; Freidank, Jan, Dr. (FRW)
- Publisher
- Gabler Verlag
- Publication year
- 2011
- Condition
- As New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 3834931306
- ISBN 13
- 9783834931306
"Synopsis" may belong to another edition of this title.
From the Back Cover
Managing an international operation is seen by many as one of the most challenging activities in an enterprise. Uwe Sachse offers substantial answers to the question of how companies behave after they have entered a particular foreign market. The results of the empirical study show that the mode switch is an important option for improving performance in foreign markets. Uwe Sachse shows that, over the duration of foreign business activity, companies pursue characteristic internationalisation pathways through their choice of mode.
"About the title" may belong to another edition of this title.
GreatBookPricesUK
Woodford Green, United Kingdom
AbeBooks seller since January 28, 2020
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