The Internationalization of the Firm : a Reader : A Reader. This item is unavailable.
Language: English
Published by Cengage Learning, 1998
- Softcover
- Used
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Item description from seller
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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- Title
- The Internationalization of the Firm : a Reader : A Reader
- Author
- Ghauri, Pervez, Buckley, Peter
- Publisher
- Cengage Learning
- Publication year
- 1998
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1861524013
- ISBN 13
- 9781861524010
- Edition
- 2nd.
- Item weight
- 0.772 pounds
- Dimensions
- N/A
The second edition of The Internationalization of the Firm: A Reader offers a detailed analysis of the forces at work in the process of internationalisation. This is the only publication currently available which contains a broad selection of the seminal articles in this field. The Internationalization of the Firm provides comprehensive coverage of the crucial issues in international business research: direct foreign investment, cultural issues and joint ventures, while at the same time presenting the material in a clear and accessible way. The articles are divided into sections, each of them covering the key topics at the heart of internationalization: the main concepts, the internationalization process, foreign market servicing, the multinational firm and the impact of culture on internationalization. The Internationalization of the Firm: A Reader is indispensable reading for all advanced undergraduates, postgraduate and MBA students of international business.
"Synopsis" may belong to another edition of this title.
About the Author
Peter J. Buckley is Professor of International Business and Director of the Centre for International Business, University of Leeds (CIBUL), Leeds University Business School, UK.
"About the title" may belong to another edition of this title.
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