Title: Internationalization of High-Technology Firms: Cases from Biotechnology and Multimedia (mir-Edition) (German Edition)
Publisher: Gabler Verlag
Publication Date: 1999
Language: German
ISBN 10: 3409115684
ISBN 13: 9783409115681
Binding: Soft cover
Condition: New

About this title

Synopsis

Die Internationalisierungsmuster von Hochtechnologie-Unternehmen weisen spezifische Merkmale auf.

Auf der Grundlage dieser Hypothese sammelt und analysiert Andreas M. Zaby detaillierte Informationen �ber vier Internationalisierungsf�lle der Biotechnologie- und Multimediabranche und zeichnet ein pr�gnantes Bild der Motive, Formen und Sequenzen von grenz�berschreitenden Aktivit�ten auf. Anhand der Beispiele diskutiert der Autor die wichtigsten technologischen und �konomischen Einflussfaktoren, die den Internationalisierungskontext f�r diese herausragenden Branchen darstellen.

About the Author

Dr. Andreas M. Zaby promovierte bei Prof. Dr. Dodo zu Knyphausen-Aufsess an der Friedrich-Schiller-Universit�t Jena und ist heute Unternehmensberater bei Bain&Company in M�nchen.

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