Internationalization Strategy for Small Medium Enterprises (SMEs) : A Case Study of Taiwanese Automobile parts and Accessories SME

Language: English

Published by LAP LAMBERT Academic Publishing, 2011

3847302671 / 9783847302674

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nach der Bestellung gedruckt Neuware - Printed after ordering - Internationalization of Small Medium Enterprises (SMEs) has been shown to have big contribution to SMEs growth. It is found that an SME s age to internationalize has a negative moderating impact on the relationship between internationalization and firm growth. This study examines the steps for SMEs, especially low-tech SMEs, to enter foreign market in the early age of the firm. Two months observation in one Taiwanese automobile parts and accessories SME and deep interview with the CEO are held. It is found that the need of human resources with international entrepreneurial orientation is the first step of SMEs internationalization process. The next step needed is international preparation. It is found that supplier relationship management and social networking are the most important elements need to be prepared in the initial stage of internationalization process. Supplier can act as piggy backing for SMEs in access resources to enter international market, whereas social networking provides the easiest way for SMEs to enter international market. It is also found that marketing management and operation management is necessary to enhance SMEs internationalization performance.…

Seller Inventory # 9783847302674

Title
Internationalization Strategy for Small Medium Enterprises (SMEs) : A Case Study of Taiwanese Automobile parts and Accessories SME
Author
Pratiwi Winata
Publisher
LAP LAMBERT Academic Publishing
Publication year
2011
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3847302671
ISBN 13
9783847302674
Item weight
137 grams
Dimensions
220x150x5 mm

AHA-BUCH GmbH

Einbeck, Germany

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