Internet Banking Portal Service Quality

In banking services new technological innovation is internet banking portal. Internet banking portal means that all stages of the financial transactions can be processed electronically. This is achieved by replacing personal interaction and physical facilities with technological solutions. As a consequence, customers are able to carry out different financial transactions at one site including paying bills, booking railway and air tickets, charging mobile phone and TV, donating money, paying tax, filing tax return, viewing bank statements, purchasing stocks and other financial products (e.g. insurance) etc...Thus, internet banking portals transfer the “all in one” principle from the old economy-to the internet. This book gives information about important dimensions for measuring service quality of internet banking portal.

Dr. Nirav B. Halvadia has completed his PhD on Internet Banking Portal Service Quality. He is faculty in the area of Marketing and Business Research and his areas of interest include Services Marketing, Business Research Methodology, Management Information System and Quantitative Techniques in Management.