Title: Internet Direct Mail : The Complete Guide to Successful E-Mail Marketing Campaigns
Publisher: McGraw-Hill
Publication Date: 2000
Language: English
ISBN 10: 0658001361
ISBN 13: 9780658001369
Binding: Hardcover
Condition: Very Good
Dust Jacket Condition: No Jacket
Weight: 1.05 pounds

About this title

Synopsis

Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it's more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you're ready to try e-mail marketing, or if you're already doing it and want to know more, Internet Direct Mail has all the information you need. From selecting products and offers to writing copy and incorporating rich media-like video clips or audio into an e-mail, Internet Direct Mail shows you step by step how to create, send, and track a highly successful e-mail campaign. This guide also includes the authors' carefully compiled, invaluable lists of resources for:

E-mail list brokers and service bureaus
Credit card companies and corporations offering merchants accounts
Books and software on Web marketing
Online advertising services

Internet Direct Mail offers insight, advice, and step-by-step assistance from seasoned direct-marketing professionals who have experienced great success with Internet campaigns. Their expert guidance will help you make sound decisions about your offer, your creative, your list, your fulfillment, your method of measurement, and many other issues--allowing you to start and run a smooth, professional, results-oriented e-mail campaign.

About the Author

Robert W. Bly is the author of more than 40 business books. Steve Roberts is president of Edith Roman Associates, a list brokerages and direct-marketing firm. Michelle Feit is vice president of Internet services for Edith Roman Associates.

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