The Internet Election: Perspectives on the Web in Campaign 2004 (Communication, Media and Politics)

Paul, Paul

ISBN 10: 0742540960 / ISBN 13: 9780742540965

Published by Rowman & Littlefield Publishers, 2006

About this Item

Seller Inventory # 12436

Bibliographic Details

• Title: The Internet Election: Perspectives on the Web in Campaign 2004 (Communication, Media and Politics)
• Publisher: Rowman & Littlefield Publishers
• Publication Date: 2006
• Language: English
• ISBN 10: 0742540960
• ISBN 13: 9780742540965
• Binding: Soft cover
• Condition: New

About this title

Synopsis

During the 2004 presidential campaign, 63 million people used the Internet for political information, 43 million discussed politics via e-mail, and 13 million used the Internet to make campaign contributions or arrangements for volunteer efforts. For these reasons and more, this presidential race has been termed the Internet election. The Internet Election analyzes the unprecedented role of the Web in the 2004 presidential campaign. This volume responds to the drastically changing political landscape and, specifically, its effect on the Bush-Kerry race with an eye toward future elections. Leading political communication scholars cover campaign websites, grassroots organizing via the Internet, candidate e-mail strategies, blogs, online discourse about candidates' spouses, and the gendering of (other than presidential) candidates on websites. Political strategists and Internet enthusiasts, as well as political communication scholars and students, will welcome this well-researched and informative book.

About the Author

Andrew Paul Williams is assistant professor in the Department of Communication at Virginia Tech. John C. Tedesco is associate professor and director of graduate studies in the Department of Communication at Virginia Tech.