MP Internet Marketing: Building Advantage in a Networked Economy with CD
Mohammed, Rafi; Fisher, Robert J.; Jaworski, Bernard J.; Cahill, Aileen
Language: English
Published by McGraw-Hill/Irwin, 2001
- Hardcover
- Used
Seller: Bay State Book Company, North Smithfield, RI, U.S.A.Bay State Book Company
AbeBooks seller since January 23, 2023
Condition: Used - Good
US$ 15.97
Quantity: 1 available
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The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing.
Seller Inventory # BSM.Q4C8
- Title
- MP Internet Marketing: Building Advantage in a Networked Economy with CD
- Author
- Mohammed, Rafi; Fisher, Robert J.; Jaworski, Bernard J.; Cahill, Aileen
- Publisher
- McGraw-Hill/Irwin
- Publication year
- 2001
- Condition
- good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0072512083
- ISBN 13
- 9780072512083
This four stage customer-centric framework shows readers how to use the Internet to create intense and profitable relationships with their customers. In addition to comprehensively discussing the key levers that marketers can use to create relationships, the authors focus on two primary forces that the Internet brings to marketing the Individual and Interactivity - detailing how these forces influence key marketing levers and how these forces can be leveraged to create intense relationships with customers.
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Bay State Book Company
North Smithfield, RI, U.S.A.
AbeBooks seller since January 23, 2023
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Bay State Book Company LLC
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