Internet Marketing : Strategy, Implementation and Practice

Chaffey, Dave, Ellis-Chadwick, Fiona, Johnston, Kevin, Mayer, Richard

ISBN 10: 0273717405 / ISBN 13: 9780273717409

Published by Pearson Education, Limited, 2008

About this Item

Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

Seller Inventory # GRP65515204

Bibliographic Details

• Title: Internet Marketing : Strategy, Implementation and Practice
• Publisher: Pearson Education, Limited
• Publication Date: 2008
• Language: English
• ISBN 10: 0273717405
• ISBN 13: 9780273717409
• Binding: Soft cover
• Edition: 4th Edition.
• Condition: Very Good

About this title

Synopsis

Ships out immediately with tracking number! always within 24 hours. This book is in solid condition with minimal highlighting or signs of use. Feel free to contact us with any further inquiries

About the Author

Dave Chaffey (www.davechaffey.com) is an Internet marketing trainer and consultant for Marketing Insights Limited. He is a lecturer on e-marketing courses at Cranfield and Warwick Universities and the Institute of Direct Marketing. Dave has been recognised by the CIM as one of the 50 marketing 'gurus' worldwide who have shaped the future of marketing.

Fiona Ellis-Chadwick is a lecturer in Marketing at the Business School at Loughborough University and is a member of the Marketing and Retailing Research Group. Her work has been published in Journal of Business Research, International Journal of Retail Distribution and Management, European Journal of Marketing, Internet Research, and Journal of Retailing and Consumer Services.

Richard Mayer is a Senior Lecturer in Marketing at the University of Derby, where he is the programme manager for CIM qualifications. He is also the Director of his own Marketing Training Company, specialising in Strategic Marketing, Business to Business Marketing and Marketing Communications.

Kevin Johnston is a Senior Lecturer at Liverpool John Moores University, specialising in marketing, strategy and e-commerce. He previously lectured at the University of Derby, where he created one of the UK?s first e-commerce degree programmes.