Internet Marketing : Strategy, Implementation and Practice
Chaffey, Dave, Ellis-Chadwick, Fiona, Johnston, Kevin, Mayer, Richard
ISBN 10: 0273717405 ISBN 13: 9780273717409
Published by Pearson Education, Limited, 2008
Used
Soft cover
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About this Item
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Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 5243660-6
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Ships out immediately with tracking number! always within 24 hours. This book is in solid condition with minimal highlighting or signs of use. Feel free to contact us with any further inquiries
About the Author:
Dave Chaffey (www.davechaffey.com) is an Internet marketing trainer and consultant for Marketing Insights Limited. He is a lecturer on e-marketing courses at Cranfield and Warwick Universities and the Institute of Direct Marketing. Dave has been recognised by the CIM as one of the 50 marketing 'gurus' worldwide who have shaped the future of marketing.
Fiona Ellis-Chadwick is a lecturer in Marketing at the Business School at Loughborough University and is a member of the Marketing and Retailing Research Group. Her work has been published in Journal of Business Research, International Journal of Retail Distribution and Management, European Journal of Marketing, Internet Research, and Journal of Retailing and Consumer Services.
Richard Mayer is a Senior Lecturer in Marketing at the University of Derby, where he is the programme manager for CIM qualifications. He is also the Director of his own Marketing Training Company, specialising in Strategic Marketing, Business to Business Marketing and Marketing Communications.
Kevin Johnston is a Senior Lecturer at Liverpool John Moores University, specialising in marketing, strategy and e-commerce. He previously lectured at the University of Derby, where he created one of the UK?s first e-commerce degree programmes.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Internet Marketing : Strategy, ...
Publisher: Pearson Education, Limited
Publication Date: 2008
Binding: Soft cover
Condition: Very Good
Edition: 4th Edition.
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Internet Marketing: Strategy, Implementation and Practice
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Internet marketing : strategy, implementation and practice
Published by
Financial Times Prentice Hall, 2009
ISBN 10: 0273717405
ISBN 13: 9780273717409
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Softcover. Condition: Fine. Leichte Risse. ""Internet Marketing"" is a comprehensive guide to how organisations can use the Internet to support their marketing activities, and covers all aspects of the subject, from environmental analysis to strategy development and implementation. Now in its third edition, ""Internet Marketing"" is an invaluable resource for all students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove particularly useful for practitioners wishing to update their e-marketing skills. Seller Inventory # 1487c7be-ea8a-4401-9243-6e5216f89dd3
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Internet Marketing: Strategy, Implementation and Practice (Financial Times (Prentice Hall))
Published by
Financial Times/ Prentice Hall, 2008
ISBN 10: 0273717405
ISBN 13: 9780273717409
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Internet Marketing: Strategy, Implementation and Practice (Financial Times (Prentice Hall))
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Internet Marketing: Strategy, Implementation and Practice (Financial Times (Prentice Hall))
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Internet Marketing: Strategy, Implementation and Practice (Financial Times (Prentice Hall))
Published by
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ISBN 10: 0273717405
ISBN 13: 9780273717409
Used
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Internet Marketing: Strategy, Implementation and Practice (Financial Times (Prentice Hall))
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INTERNET MARKETING: STRATEGY, IMPLEMENTATION AND PRACTICE
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No jacket. Condition: Très bon. Ancien livre de bibliothèque. Edition 2008. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2008. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # F-300-706
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Internet Marketing: Strategy, Implementation and Practice
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Condition: Bueno. : Este libro es una guía completa sobre cómo las organizaciones pueden utilizar Internet para respaldar sus actividades de marketing. Cubre todos los aspectos del tema, desde el análisis ambiental hasta el desarrollo e implementación de estrategias. Es un recurso valioso para estudiantes de e-marketing, e-commerce o marketing en Internet, así como para profesionales que deseen actualizar sus habilidades en e-marketing. EAN: 9780273717409 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: Internet Marketing: Strategy, Implementation and Practice Autor: Dave Chaffey| Fiona Ellis-Chadwick| Richard Mayer| Kevin Johnston Editorial: Pearson Idioma: en Páginas: 702 Formato: tapa blanda. Seller Inventory # Happ-2025-10-01-8095ca36
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Internet Marketing: Strategy, Implementation and Practice
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 3.1. Seller Inventory # G0273717405I4N00
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