Internet Marketing: Strategy, Implementation and Practice
Language: English
Published by Pearson, 2009
- Softcover
- Used
Seller: Goodwill of Colorado, COLORADO SPRINGS, CO, U.S.A.Goodwill of Colorado
AbeBooks seller since March 19, 2024
Condition: Used - Good
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All pages and cover are intact. Dust jacket included if applicable, though it may be missing on hardcover editions. Spine and cover may show minor signs of wear including scuff marks, curls or bends to corners as well as cosmetic blemishes including stickers. Pages may contain limited notes or highlighting. "From the library of" labels may be present. Shrink wrap, dust covers, or boxed set packaging may be missing. Bundled media e.g., CDs, DVDs, access codes may not be included.
Seller Inventory # COLV.0273717405.G
- Title
- Internet Marketing: Strategy, Implementation and Practice
- Author
- Chaffey, Dave; Ellis-Chadwick, Fiona; Mayer, Richard; Johnston, Kevin
- Publisher
- Pearson
- Publication year
- 2009
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0273717405
- ISBN 13
- 9780273717409
- Edition
- 4th Edition
"Synopsis" may belong to another edition of this title.
About the Author
Dave Chaffey (www.davechaffey.com) is an Internet marketing trainer and consultant for Marketing Insights Limited. He is a lecturer on e-marketing courses at Cranfield and Warwick Universities and the Institute of Direct Marketing. Dave has been recognised by the CIM as one of the 50 marketing 'gurus' worldwide who have shaped the future of marketing.
Fiona Ellis-Chadwick is a lecturer in Marketing at the Business School at Loughborough University and is a member of the Marketing and Retailing Research Group. Her work has been published in Journal of Business Research, International Journal of Retail Distribution and Management, European Journal of Marketing, Internet Research, and Journal of Retailing and Consumer Services.
Richard Mayer is a Senior Lecturer in Marketing at the University of Derby, where he is the programme manager for CIM qualifications. He is also the Director of his own Marketing Training Company, specialising in Strategic Marketing, Business to Business Marketing and Marketing Communications.
Kevin Johnston is a Senior Lecturer at Liverpool John Moores University, specialising in marketing, strategy and e-commerce. He previously lectured at the University of Derby, where he created one of the UK?s first e-commerce degree programmes.
"About the title" may belong to another edition of this title.
Goodwill of Colorado
COLORADO SPRINGS, CO, U.S.A.
AbeBooks seller since March 19, 2024
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