Internet Marketing: Strategy, Implementation and Practice

Dave Chaffey, Fiona Ellis-Chadwick, Richard Mayer, Kevin Johnston

ISBN 10: 0273717405 / ISBN 13: 9780273717409

Published by Pearson, 2009

About this Item

: Este libro es una guía completa sobre cómo las organizaciones pueden utilizar Internet para respaldar sus actividades de marketing. Cubre todos los aspectos del tema, desde el análisis ambiental hasta el desarrollo e implementación de estrategias. Es un recurso valioso para estudiantes de e-marketing, e-commerce o marketing en Internet, así como para profesionales que deseen actualizar sus habilidades en e-marketing. EAN: 9780273717409 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: Internet Marketing: Strategy, Implementation and Practice Autor: Dave Chaffey| Fiona Ellis-Chadwick| Richard Mayer| Kevin Johnston Editorial: Pearson Idioma: en Páginas: 702 Formato: tapa blanda.

Seller Inventory # Happ-2025-10-01-8095ca36

Bibliographic Details

• Title: Internet Marketing: Strategy, Implementation and Practice
• Publisher: Pearson
• Publication Date: 2009
• Language: English
• ISBN 10: 0273717405
• ISBN 13: 9780273717409
• Binding: Soft cover
• Edition: 4th Edition
• Condition: Bueno

About this title

Synopsis

Ships out immediately with tracking number! always within 24 hours. This book is in solid condition with minimal highlighting or signs of use. Feel free to contact us with any further inquiries

About the Author

Dave Chaffey (www.davechaffey.com) is an Internet marketing trainer and consultant for Marketing Insights Limited. He is a lecturer on e-marketing courses at Cranfield and Warwick Universities and the Institute of Direct Marketing. Dave has been recognised by the CIM as one of the 50 marketing 'gurus' worldwide who have shaped the future of marketing.

Fiona Ellis-Chadwick is a lecturer in Marketing at the Business School at Loughborough University and is a member of the Marketing and Retailing Research Group. Her work has been published in Journal of Business Research, International Journal of Retail Distribution and Management, European Journal of Marketing, Internet Research, and Journal of Retailing and Consumer Services.

Richard Mayer is a Senior Lecturer in Marketing at the University of Derby, where he is the programme manager for CIM qualifications. He is also the Director of his own Marketing Training Company, specialising in Strategic Marketing, Business to Business Marketing and Marketing Communications.

Kevin Johnston is a Senior Lecturer at Liverpool John Moores University, specialising in marketing, strategy and e-commerce. He previously lectured at the University of Derby, where he created one of the UK?s first e-commerce degree programmes.