The Internet and the Mass Media

This book offers a comprehensive analysis of the impact of the Internet on media and mediated content industries. It explores and discusses the changes this emergent communications platform is engendering for the media and content industries and the implications of those changes. Its contents are drawn from the findings of a five-year EU sponsored research initiative, the ′Cost A20 Programme on the Impact of the Internet on the Mass Media′. Its authors include Europe′s leading scholars in the field.

The book′s standpoint is simultaneously multi-lens, interdisciplinary, and cross-national. By approaching a common topic and single industry from a number of different theoretical and geographical standpoints it provides rich and comprehensive insights and thus equips scholars, policymakers, media practitioners, and social observers with a strong explanatory and interpretive overview of how the Internet has affected the media. The chapters look at the impact of the Internet on technology, platforms and innovation, content, users, and media organisations′ strategies, structures and business models.

Lucy Küng, Reuters Institute, University of Oxford, and University of Oslo

She is the author of Innovators in Digital News (2015, IB Taurus), The Internet and the Mass Media (Sage, 2014), When Innovation Fails to Disrupt: The Launch of BBC News Online (2007), and  Inside the BBC and CNN: Managing Media Organisations (2000, Routledge)

 

Robert G. Picard is Director of Research at the Reuters Institute in the Department of Politics and International Relations at University of Oxford, a research fellow at Green Templeton College (Oxford), and a fellow of the Royal Society of Arts and Hamrin Professor of Media Economics at Jonkoping International Business School, Sweden. A specialist in media economics and policy, he is the author and editor of 27 books, including Value Creation and the Future of News Organizations, The Economics and Financing of Media Companies, Media Clusters: Spatial Agglomeration and Content Capabilities, The Internet and the Mass Media, and Media Firms: Structure, Operations, and Performance. He has been editor of the Journal of Media Business Studies and The Journal of Media Economics.

Ruth Towse became Professor of Economics of Creative Industries at Bournemouth University, UK in 2007, where she is Co-Director for Economics at CIPPM (the Centre for Intellectual Property Policy and Management). She is Professor Emerita at Erasmus University Rotterdam, The Netherlands, where she worked from 1999 -2008. She specializes in cultural economics and the economics of copyright. She has published widely on both fields in academic journals and books and has also edited several collections of papers and original contributions. Ruth was Joint Editor of the Journal of Cultural Economics from 1993-2002 and President of the Association for Cultural Economic International from 2006-2008. She was President of the Society for Economic Research in Copyright Issues from 2004-6 and was a member of the SABIP Copyright Expert Panel from 2008-2010.