Internet Reputation Management For Businesses

Explore the origins and foundations of online reputation management through real-world examples in this original 2012 work.

• Understand how online word of mouth shapes trust
• See your business through your customers’ eyes
• Learn from positive and negative feedback
• Connect customer service with your online reputation
• Explore the link between reputation, sales, and loyalty

When customer experiences became searchable, shareable, and visible far beyond a business’s front door, the relationship between companies and their customers changed.

Internet Reputation Management for Businesses captures that shift. Originally published in 2012, Guillermo Rivas’s book explores how public feedback, online conversations, and everyday customer service influence the way people discover, evaluate, and choose a business.

Across nine chapters, it connects reputation management with the practical realities of running a business: listening to customers, responding to criticism, earning trust, and building relationships that encourage people to return.

For business owners, managers, marketers, and readers interested in how online reputation management developed, this original work offers both historical perspective and a grounding in its foundations. Its platform references and examples reflect the period in which it was written, giving readers a view of the ideas and challenges businesses were navigating in 2012.